Tips of Domestic Medical Equipment Sales

In recent years, because of rapid development ofChina's medical equipment industry, many manufacturers mushroomed up. But taking a share is not an easy task in the environment of the medical reform. At present the majority of manufacturerme are using the traditional medical equipment sales, the manufacturer of the equipment sold to hospitals integrate resources of agents, its drawback is that (to go through the department director, Equipment Division, vice president of the hospital into a single-cycle long, tender and other sectors), high costs, fierce competition, low profit margins, there are many drawbacks of this way of selling, there are many of the medical equipment market place NA. What are the common effect of a good way of selling it?

 1. Cooperation divided into. Some hospital procurement of medical equipment, but the moment can not even pay for, take the form of cooperation into the medical equipment vendors, such as 50 million of equipment, the hospital first pay $ 100,000, then shared equally, when the amount of suppliers into reached 40 million, the contract is terminated, and equipment owned by the hospital all.

This sales approach is conducive to avoid vicious competition, without bidding, the drawback is that risk, financial pressure, and suppliers to sign such a contract is very cautious, usually the contract price is the selling price of 2.5 times, and the suppliers up and down and hospitals have good relationship. Most importantly, there is no change in the life of the contract, the hospital senior staff.

Medical items packaged. After 2005, with the medical equipment sales increasing competition, some hospitals for rating or a new building completed, you need to purchase a batch of equipment. Some medical equipment dealers transformation test the water "medical items packaged together, the department needs the equipment packaged and sold to the hospital.

This way of selling on the bargaining power of hospitals, turnover, some hospitals are more willing to accept the simple, efficient mode. Dealers do "medical items packaged in Beijing, Shanghai, Jiangsu, Anhui and other places, has been formed.

 3. Equipment leasing. With the development of medical science and biological engineering technology, hospital surge in demand for high-end medical equipment, such as MRI, CT, PET, Gamma Knife and other high-tech imaging equipment and radiation therapy equipment, but these devices often require several million dollars , even thousands of yuan funds. The hospital is the moment to take so much money, how to do? Introduction of financial leasing companies.

 It is a way of selling a win-win situation. Abroad, the finance lease is already very mature, and a wide range of financial instruments, but many domestic users, especially in hospitals, is still relatively fresh things. Currently, nearly 1/3 of the global investment in finance leases completed with the banking, insurance, trust, securities tied for the top five financial pillar. It is reported that in 2003 the global leasing total of $ 461.6 billion, the United States, Japan, Germany, respectively, at $ 204 billion, $ 62.1 billion, $ 38.8 billion in the first three, the lease amounted to only $ 2.2 billion.

 Medical equipment investment. Medical device investment is different from the cooperation into, the difference is that the cooperation divided into still stay in the level of selling equipment, medical equipment investment is integration, complete, comprehensive solutions. It not only provides medical training, and product maintenance and other support services, in order to better realize the value of the product, faster, and will also provide marketing, project management, promotional marketing and other related services, so that customers do not have to worry about when the operators of the new project.
Above several medical device sales methods have their own advantages and shortcomings, according to the specific circumstances, to choose the right way of selling. Only the right, is the best.

Article : From Perlong medical (http://www.pl999.net/)

Attention:If you want to copy, please attach the website.