The rapid development of medical equipment retail

With the deepening of the reform of the healthcare industry in recent years, the development of medical devices in China is excellent, through in-depth statistics, Medical Devices Professional Committee of the newly established National Federation of Pharmaceutical Industries Association released the report on the medical device industry in 2012. In this report, in China last year, sales of medical devices, only the first half of the year to achieve a total sales income of 68.7 billion yuan, a year-on-year growth of 20.27%, and expected the medical device industry will maintain rapid growth in the next five to 10 years, the annual growth the speed will be more than 20%. With the instrumentarija increase in the home, especially as a microplate reader, in vitro diagnostic reagents and other products, the competition in the medical device industry is also an increasing, how to remain unbeaten in the fierce market environment?

Medical equipment retail industry in mainland China was relatively weak, but overseas, it is already a mature industry. In professional business rehabilitation care equipment store has become the mainstream of medical device sales in Europe and the United States, in China Taiwan, the island already has more than 1,200 professional medical equipment store, one of the largest enterprises with more than 300 stores and has been successfully listed.

Compared pharmacy online sales of medical device, medical equipment retail enterprises main advantage lies in its ability to provide professional services. Pharmacy online sales of equipment is difficult to provide professional services, pharmacies profits from drugs, do not attach too much importance to the instrument the salesperson training it is difficult to keep up with the British Wellcome Rehabilitation Devices (Suzhou) Co., Ltd. North District sales Manager Li Zeng Zhi, professional medical equipment retail companies, instrument knowledge exam a month salesperson, equipment manufacturers professional 4S store sales as individual stores or even order a crutch The door-to-door service, which pharmacy it is difficult to imagine. "

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