Medical apparatus and instruments market prospect, such as well in the future development

Global medical device industry in recent years the development of the mandates, and medical equipment industry in our country is under the impetus of the new medical reform policy has been rapid development, which makes the grass-roots medical equipment, etc. With more attention paid to the market. And, of course, national infrastructure construction of grassroots medical institutions increase investment at the same time, also attracted the attention of a lot of foreign medical equipment giant.

Nearly two or three years, whether GE medical, multinational giants such as Siemens, BD, mindray, domestic well-known enterprises such as neusoft medical, jing jing, focus on strengthening the construction of marketing team. The BD company's executive vice President and chief operating officer WilliamA. Kozy discuss to develop secondary and tertiary cities in China market strategy. He said to the reporter, the Chinese market for the company's performance growth provides a powerful thrust.

China medical equipment demand tend to be more mature

Kozy, said China's health care market expands, for medical equipment industry has brought a lot of opportunities. "The Chinese market is very unique. From the point of growth, China is an emerging market, from medical equipment demand, the Chinese market is very mature. That is, Chinese users of medical equipment products are high quality, high reliability, high level of service requirements."

Beauty in the Kozy's point of view, the two countries in the aspect of health reform has a certain generality, namely, both countries will guarantee medical accessibility as a very important development direction. But the two countries reform has essential difference, the existing 30 million ~ 35 million people without access to health care services. The focus of the U.S. health care reform is to achieve universal health care coverage, expanding health accessibility, as well as the health care system in the United States to cut the cost of different levels, such as medicaid for the poor, in view of the elderly medical plans, etc. And health reform in China's first challenge is to through a lot of investment to set up perfect health care service system. China primary care market, therefore, the development potential extremely. And medical equipment enterprises are facing an important challenge is to build services in second - and third-tier cities market ability, including establishing powerful organization and team. The team must service for sales of products and promotion have sufficient knowledge and skills, so that enterprises can become enough strong local market participants.
Continuous innovation to sustain growth

GE medical, Johnson &johnson, BD, the United States has a large number of multinational medical device companies such as Boston scientific, these enterprises are differentiated development, namely, respectively in the high-end video equipment, high value material domains and so on in vitro diagnostic leading edge. So, the enterprise to keep innovation?

"Since 2009, the medical and health system environment began to change significantly, in terms of demand and prices, medical equipment enterprises are facing unprecedented pressure, the pressure is not a sexual or transient, even after the economy picks up, these pressures will still exist. Therefore, if the enterprise is only the production and sale of the products has been very popular over the past few years, it is difficult to maintain the growth momentum. Enterprises must establish a set of complete innovation system, to speed up the birth of innovative products. Three years ago, BD company r&d spending of 92% ~ 93% for innovation and research and development of existing product lines, now the research and development spending accounted for only 70% of the total r&d spending. That is to say, there are quite a part of the money is used to find new solutions." Kozy emphasis.