2012年11月21日星期三

Beijing published inspection results of medical devices advertising

In the age of the Internet era, people can see all kinds of ads everywhere .Hats clothing socks to Drugs and Medical Devices, many manufacturers have increased advertising efforts to promote their products. It is reported that during the period from July to August this year, the release order to comprehensively regulate the advertising market in Beijing, pharmaceutical management department FATF law enforcement officers a month-long 27 TV media as well as many medical equipment advertising media release of 16 newspaper class a large range of monitoring.
 It is understood that the monitored a total of 87 of the illegal release of medical device advertisements are published in the newspaper class media, involving 15 kinds of medical equipment products, violations mostly contains efficacy of assertions and ensure the advertising of medical devices, patients used as evidence for the content . Beijing Drug Administration has been transferred to the Beijing Municipal Administration for Industry and irregularities verification processing. By medical devices approved by the Beijing Municipal Drug Administration all advertisements comply with the advertising standard of review, and publicity in the City Drug Administration website.
   Drug Administration departments are particularly reminded consumers should buy regular factory either purchase radiology equipment or clinical laboratory equipment and other medical equipment, such as television and newspapers ads must not blindly believe. Of course, if found illegal phenomenon needs to the authorities to report complaints, together we standardize the market order to provide modest means.
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