China household medical equipment market two stages market analysis

 In recent years, China's household medical equipment market present a good state of development, and a lot of medical device company will vision shift to the industry, at first also is that many international brand in China a lot of cultivating work, and now household medical equipment and homebred brand have emerged, also direct show that the household  brand in the intervening years, gradually mature and changed greatly.

      Incubation periods: foreign seek hegemony
      First, is the product localization and talent localization. Many multinational companies have realized in the local production, like omron company of early when in dalian syndrome built factory. Second, is education, in consumer health education spending a lot of money, and arouse the people health consciousness, the industry development is very significant. Third, it is propaganda. Omron probably 20 years ago from began branding, this may be the Japanese enterprise customary practice. And Johnson &johnson, roche are in China, do a lot of work, we want to thank them.

     Around 2000, the domestic enterprises began to rapid growth, this time we can see there are a few key events: diving began to expand beyond the mercury device category, nine in tianjin, sell on the first electronic device, satisfying process blood sugar instrument began to enter the market company. In 2001, the production of the company each wheelchair accessories production first batch of aluminum alloy wheelchair. In 2002, three's company was set up, a grocery store in changsha sold the first blood glucose meter. In 2003, KaiYang established, began to undertake from abroad the first order. In 2005, the turtle oxygen-produce machine was set up. In 2004, the last thing the first store opened the home.

    Mature: domestic rise
    Until around 2010, the author noticed a very big change with the market, is the international brand and domestic brand began positive competition.

    The competition has two very big characteristics: first, the war of the channel to the war of the end of the transfer, and before all the factories to sell to agents and wholesalers, again by wholesalers sell small wholesalers, small wholesalers sold to a pharmacy, a pharmacy to sell to customers. Around the year 2010, all of the international brand began a channel to sink, all of their energies to the terminal. Customer contact with the point is in the terminal stores, this is we see the market significant change, and before the war of the channel, now have been war of the terminal.

    Second, the quality of the war to brand the wars of change, before the year 2010, home of the medical devices is very good stable quality of one thing, so in the early days, diving our slogan, called "cast quality brand", explain when household medical devices to market products built is not easy. Around 2010, household medical equipment industry appeared a lot of Chinese famous brand, China well-known trademark. Believe that as time goes on, home to thousands of medical devices, become common people life supplies, the media will see a lot of enterprise publicity. At the customer who of the mental resources who can win.

     Now, we can also see in addition to competitive beyond, the international brand and domestic brand began between the cooperation. First international brand recognition start of domestic brands quality control, for example, recently there has been a very famous company, began to find the domestic company production, medical equipment, it shows that many of our factory won the trust of the foreign brands. Second international brand recognition domestic brand in China began the channel value, in the terminal control. Like many companies such as, in China's terminal control is very strong, the company also receive foreign brand recognition. Believe that soon after, homebred brand can overall rising in the market, as more.

Article : From Perlong medical (http://www.pl999.net/)
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