Pangu create richly medical foundation cooperation Xu Tianhong point out: "explore international market although very heavy and complicated, but relatively easy to grasp. Domestic good medical enterprise have pay attention to develop international market. The international market with premise, most refers to the southeast Asia market, north and south non-market, for now, the domestic enterprise has to provide
For international technology, can the enterprise competition and the United States. Now many enterprises have begun to open up north American market. "
However, compared with the previous simple export sales, if want to root in the international market, the domestic medical equipment enterprises are necessary to learn more about it.
Yi Library capital managing director direction Ming said: "if the going out, domestic enterprises need to do two things: the first is intellectual property protection to do; the second was the city campaign to maintain good, Chinese enterprises in the local impossible oneself maintenance, most of them are local dealers and partner. The market management ability to market share. "
Overseas market advantage
Softbank China partner zhao pointed out: "domestic companies need to first catch domestic demand, the domestic market do a certain strength, to walk out. To a certain scale, internationalization is the only way, is also follow. "
Direction Ming said: "China's medical instrument enterprise development. Such as Siemens, soon some of the big enterprise thought they can well meet the level .
The hospital of the market, but it is now being the leading domestic enterprise replaced medical devices, and this trend also will appear in the international market. "From the point of view of Liu Daozhi
Look, the price is not the only overseas issue to consider. He said: "the medical instrument enterprise going into the international market, must be diversified, large enterprises
No single industry business, general is many different fields, some even not limited in the domestic market. "
People in the industry, it seems, the price and not the most major problem. XuTianHong pointed out: "medical equipment and other goods is different, has its own characteristic,
The added value of it is unified, whole profits can reach 50%. We think that the low end the profitability of products is also very high. "
Because the cost advantages, China enterprise than foreign companies more can adapt to market changes. Zhao said: "foreign medical device company and domestic.
Medical device company, the cost gap is very large. Domestic companies have few sales, basically make money, but such sales abroad is a deficit. "
Liu Daozhi pointed out: "medical equipment is a comprehensive technology industries, research and development than do not exist of less than 10% of the enterprise can't based on phenomenon.
The size of the r&d investment in the company but very; Other losses of the enterprise, mainly because of the high salary to executives, CEO can't because of the losses will reduce standard, this
Two factors will size deficit. But Chinese enterprise is not so, in China there are 1 sales, can get 20 million yuan of the profits of the business, research
But for China, the enterprise that, the difficulty of the international mainly embodied in the product level. Liu Daozhi point out: "we have six years of experience.
The difficulty of the product is not in price, but in the regulations, clinical, network, brand.
European customers view of Chinese products with Chinese other goods, namely 'quality time price low', so into France and Spain the difficulty of the country is very big, can only go to Turkey is relatively backward country think way.
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